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About the Author
Daniel Priestley is an event producer, best-selling author and managing director of a leading social network for entrepreneurs who, with a multi-million dollar global business and very exclusive clients, is widely regarded as a leader in his field. He has been written about in the Financial Times and speaks to thousands of people a year at business events and advises startups, fast growth companies and charities on business, marketing and product strategy using his 'KPI' formula.
"The 'KPI' methodology is a game changer for anyone wanting to make a living doing what they love." Tweet
The Principles of Becoming A
Key Person of Influence
In the new economy, being good at what you do is no longer enough and The Key Person of Influence methodology was born from Daniel's passion for the changing nature of business, and work.
In a hyper competitive global marketplace there are 5 things you can't do without:
You need a Perfect Pitch
A vague response to the question 'what do you do' is one of the biggest mistakes you can make. In todays market, being remarkable is essential. If you don't have an amazing pitch, regardless of how great your product or service is, you will always struggle.
You need to PUBLISH your ideas
Failing to develop authority, credibility and clear market positioning is a serious recipe for disaster. Publishing builds credibility, authority and attracts fresh opportunity. Once you have a clear framework for expressing your thought leadership, the rest is easy.
You need to PRODUCTISE
Being a top performer without packaging your skills simply makes the treadmill spin faster. Converting your expertise into scalable products is the fastest way to spend more time doing the things you love. The process is simple, profitable... and liberating.
You need to raise your PROFILE
Standing out from the crowd is tough, and it's going to get tougher in the ideas economy. If you want to be a top earner, you need to stand out and be recognised. Ask yourself: what do you want to be known for?
You need to develop great PARTNERSHIPS
Being a free agent is rewarding, but being isolated is not. You can't do it alone. Luckily, you don't have to. Packaging your value so other people can profit from it is when you will multiply your profit, attract major opportunities, and have a lot more fun.
"This book explains exactly how to get into the inner circle of any industry fast. Read this book!" Tweet
About the Book
Becoming a Key Person of Influence has been written to help business owners, service providers, consultants, freelancers and corporate escapees to do one more important thing: build something they're proud of.
In every industry there are ‘Key People of Influence’:
- Their names come up in conversation... for all the right reasons
- They attract opportunities... the right sort
- They earn more money... and it isn’t a struggle
Key People enjoy a special status in their chosen field because they are well connected, well known, well regarded and highly valued. They get invited to be a part of the best teams and projects and they can often write their own terms.
Key People also have more fun. They get invited on trips away. People buy them dinner and drinks. They are treated with respect and others listen when they speak.
Many People wait around thinking it takes years to become a Key Person in their field however relying on time in the industry alone is too much of a risky strategy.
Getting into the inner circle of your industry involves a different approach. This book covers a very specific “5 Step Sequence” to fast tracking your way into the inner circle of your industry and becoming a Key Person of Influence … fast.
Over the last 10 years the management Gurus have told you to “systemise” and “stay behind the scenes”. They tell you NOT to raise your profile and show the world how special you are from fear of being in too much demand.
The reality is that the greatest entrepreneurs on earth spend most of their time positioning themselves as the most important person in their industry. Think of Branson, Soros, Buffett, Jobs and Trump; they all do their best to be known as the Key Person in their industries.
In truth, unimportant people don’t make millions.
Unimportant people don’t need systems because they don’t win the business, they don’t attract the team and they don’t hear about the big-break opportunities. Your main job as an entrepreneur is to become a Key Person of Influence and maintain it.
"This book hits on the big trends of our time and shows you how to make the most of it." Tweet